Overview
The Social Media Officer will be responsible for managing the organization’s social media platforms, developing engaging content, increasing audience engagement, and supporting digital marketing initiatives to strengthen the organization’s online presence and brand visibility.
Responsibilities
• Manage and maintain the organization’s social media platforms, including Facebook, Instagram, LinkedIn, YouTube, and other relevant channels.
• Develop and execute social media content plans and maintain a regular content calendar.
• Create and publish engaging posts, captions, stories, reels, videos, and other digital content.
• Coordinate with the graphic design, content, marketing, and other relevant teams for timely content development and publication.
• Monitor comments, messages, reviews, and audience interactions and ensure timely responses.
• Monitor social media trends, competitor activities, and relevant industry developments.
• Support the planning and execution of social media campaigns and promotional activities.
• Monitor social media performance using relevant analytics tools and prepare regular performance reports.
• Track key metrics such as reach, engagement, follower growth, website traffic, and leads.
• Assist in managing paid social media campaigns and coordinate with relevant team members or agencies.
• Ensure all social media content is aligned with the organization’s brand guidelines and communication standards.
• Identify opportunities to improve audience engagement, content performance, and overall social media presence.
• Perform other social media and digital marketing-related duties as assigned by management.
Requirements
• Bachelor’s degree in Marketing, Business Administration, Communications, Media Studies, or a relevant field.
• 1–3 years of relevant experience in social media management, digital marketing, content management, or a related role.